Domain Summary:
vetdirectory.com.au is a category-defining, geo-targeted domain ideal for a national veterinary directory and booking platform in Australia. It instantly communicates purpose and location to pet owners, farmers, and animal carers.
The trusted .com.au extension supports local SEO and higher click-through for “vet near me,” emergency, and specialist searches. The name is broad enough to cover small-animal, equine, and production animal services while remaining memorable and authoritative.
As a neutral umbrella brand, it can aggregate clinics, mobile vets, and telehealth providers with verified profiles, reviews, and real-time availability. The brand lends itself to partnerships with clinics, insurers, shelters, and universities.
| Key Metrics | |
|---|---|
| Domain | vetdirectory.com.au |
| Characters | 12 |
| Searches | 172 |
| Backlinks | 0 |
| PPC Bid | 0.93 |
| Wayback Total | 61 |
| Wayback 24 Months | 8 |
| Est. Domain Value (AUD) | $485.16* |
| Estimation Note | *Estimated value is automatically calculated using metrics such as search volume, backlinks, PPC bid, and historical web activity. It is for informational purposes only and not a formal market appraisal. |
Investment Ideas:
Flagship concept: National veterinary directory and real-time booking marketplace for Australia.
- Verified clinic listings by suburb/postcode, specialties and species; emergency and after-hours indicators; instant booking and waitlists; teletriage add-on; transparent pricing ranges; monetisation via tiered clinic subscriptions, featured placements, pay-per-lead, booking fees, and category sponsorships.
- Growth: SEO-built suburb/service pages with schema and map embeds; high-intent PPC; partnerships with shelters, breeders, and pet insurers for referral loops; email and content hub; claim-your-listing campaigns; integrations with practice management systems for availability sync.
Supporting ideas:
- Launch a dedicated vet jobs board and employer-branding pages to monetise recruitment demand in the sector.
- Offer a B2B data and insights subscription mapping clinic density, services, and consumer demand by postcode.
- Create a pet-services marketplace (grooming, boarding, trainers) as an adjacent vertical, cross-promoted from clinic pages.
Archived History:
Wayback Snapshot & Historical Data:
| Timestamp | Snapshot Link |
|---|---|
| 20070227124321 | View Snapshot |
| 20070428000003 | View Snapshot |
| 20080718202813 | View Snapshot |